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Influenced by technical innovation and considerations around ethicality and sustainability, and accelerated by the Covid-19 pandemic, style as a industrial enterprise faces existential challenges. Seismic shifts in shopper attitudes and behavior, the evolution of brand-consumer relationships and disruptions to the fundamental structure of the worldwide trend system are difficult style businesses and professionals to radically adapt their insurance policies and practices. In turn, being on the heart of commercial and technical innovation, of social and political change, offers the fashion enterprise a possibility to drive transformation far past the form, minimize and colour of clothes. The purpose of this particular issue is to offer a platform for the study of emergent challenges and their solutions throughout the trend system. Social media is changing the way in which practitioners ship messages, as they're involved with the media, and in addition customer relationship buildi